Showing posts with label dedication. Show all posts
Showing posts with label dedication. Show all posts

Tuesday, February 7, 2017

Super Bowl ads: Are you paying attention, Mr. President?


How did I spend my Super Bowl Sunday? Watching the big game, of course. As much as I was riveted by the exciting outcome – New England beat Atlanta, 34-28, after coming from behind to force the first overtime game in the 51-year history of the Super Bowl – I focused on the commercials, too.

This year, many ads contained politically charged messages and several TV spots highlighted hot-button themes such as immigration (Budweiser, 84 Lumber), equal pay (Audi) and inclusion (Coca-Cola). Are you paying attention, Mr. President?

Long after the game ends, collectively, we do seem to remember the commercials, especially the good ones. There were a couple of ads that resonated with me for a variety of reasons, for Coca-Cola and for Airbnb. Both aired early during Sunday evening's Super Bowl LI game broadcast.

In "It's Beautiful," Coca-Cola's message was simple: "Together is beautiful." The Atlanta-based soft drink titan scored a touchdown with its Super Bowl ad that aired just before kickoff, in which culturally diverse Americans sang a multilingual version of "America The Beautiful," in English, Hindi, Arabic and Tagalog.

The 60-second spot designed by Wieden + Kennedy debuted during the 2014 Super Bowl to mixed results and was revived during last year's Rio Olympic Games. However, given the current national conversation many Americans have been sharing about immigration and diversity, its message seemed more relevant. "It's Beautiful" featured plenty of beautiful, multicultural images depicting America as a nation of many races, many ethnicities and many religions. It promoted optimism, inclusion and humanity, themes which seem foreign to the dystopian American carnage being propagated by the Trump Administration. It was beautifully filmed and edited, and given today's political climate, "It's Beautiful" took on a certain poignance this time.


Another commercial worth applauding came from Airbnb, whose politically charged message in its "We Accept" ad spoke volumes about diversity and acceptance: "Acceptance starts with all of us." In its Super Bowl commercial, put together on short notice  – perhaps seen as a Silicon Valley response to President Trump's immigration ban – Airbnb reminded us of this simple but important message: "We believe no matter who you are, where you're from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept." Indeed, the world is more beautiful the more #weaccept. The hashtag went viral by halftime.

Afterwards, I learned Airbnb CEO Brian Chesky announced that the company is aiming to provide short-term housing for 100,000 refugees, disaster survivors, and other displaced persons over the next five years. Additionally, over the next four years, Airbnb will donate $4 million to the International Rescue Committee.

"We couldn't talk about the lack of acceptance in the world without pointing out the challenges in our own community at Airbnb," the company said in a statement following the airing of its ad. "The painful truth is that guests on Airbnb have experienced discrimination, something that is the very opposite of our values. We know we have work to do and are dedicated to achieving greater acceptance in our community."


Looking back on both ads – expressions of American values I support – reminded me of this: I have many multicultural friends – thanks, Facebook – who are close and dear to me. They represent many races and ethnic backgrounds, come from many different religious faiths, and speak multiple languages. I have friends who identify with the LGBTQ community. I have friends who are biracial. I have friends who are raising biracial children and friends who are parenting transgendered children. Thus, it's important to see advertisers, representing both legacy and start-up companies, reaching out to all Americans by conveying positive messages about inclusion, diversity and acceptance. After all, there's no larger TV audience than a Super Bowl audience for spreading a good message.

Regardless of what you think, Mr. President, these ads conveyed the true spirit of our America.

Cover photo: Courtesy of Google Images. Videos: Courtesy of YouTube.

Tuesday, July 8, 2014

The latest chapter in an amazing tennis story


Novak Djokovic kisses the most coveted trophy in tennis after
winning the 2014 Wimbledon gentlemen's singles championship.

You can learn a lot about world-class athletes by the way they comport themselves during an awards ceremony and in post-match interviews. Such was the case following Sunday's nearly-four hour epic Wimbledon gentlemen's singles final between the seven-time champion, Roger Federer, and the world's no. 1 player, Novak Djokovic. It was their 35th meeting and, always, there's familiarity when these two meet on court.

Sunday's match did not produce a storybook finish to this year's Championships at Wimbledon that many, including myself, had hoped for as Djokovic won 6-7 (7), 6-4, 7-6 (4), 5-7, 6-4 to prevent Federer from winning an eighth Wimbledon title. However, it did give everyone who witnessed the Centre Court clash of titans, in which Federer came from down 2-5 in the fourth set to win five straight games while holding off one match point, a sense of hope that there are more chapters remaining to be written in Federer's amazing story.

From perspective, Federer knows he can't go on forever and each Grand Slam final is a precious opportunity. He expects a lot of himself. Had Federer, a living legend just a month shy of his 33rd birthday, won on Sunday, he would have become the oldest Wimbledon champion since the beginning of the Open Era in 1968 and his eighth Wimbledon crown would have meant his 18th career Grand Slam title, too.

"It was a great final. I can't believe I made it to five. It wasn't looking good for a while," said Federer, during his on-court interview with the BBC's Sue Barker following the trophy presentation. "Going into a match with Novak, it's always going to be tough and physical. He plays athletic points. I can only say 'congratulations' today. Amazing match; amazing tournament once again. Well deserved.

"I enjoyed myself a lot. See you next year."

Federer and his family have been royalty at Wimbledon's Centre Court since he won the junior boys' title in 1998. This year, his parents, wife Mirka and his twin daughters, Myla and Charlene, attired in matching floral dresses, were all there to bear witness. Always gracious in victory or defeat, the very public Federer shed no tears in accepting his runner-up plate. Later, he said: "It's even more memorable when I see my kids there with my wife and everything. That's what touched me the most, to be quite honest. The disappointment of the match itself went pretty quickly."

Meanwhile, the 27-year-old Djokovic's seventh Grand Slam title was special for him. The way in which he bounced back during the ultimate fifth set against Federer -- overcoming mental and physical frailties -- showed a lot of determination.

When it was time for his name to be called out during the trophy presentation, Djokovic lifted his head and raised his arms to the sky, partly in jubilation and partly as a means of giving thanks. During his post-match interview with Barker, Djokovic fought back a lot of emotions.

Novak Djokovic and Roger Federer
with their Wimbledon trophies.
"First of all, I want to congratulate Roger for a great tournament and a great fight today," said Djokovic. "It was a great match to be proud of. He's a magnificent champion, a great athlete."

Turning to look Federer in the eye, Djokovic remarked: "I respect your career and everything you've done. Thank you for letting me win today!" It drew a smile from Federer.

Continuing his praise of Federer, Djokovic said: "In important moments, he comes up with his best shots. That's why he's won 17 Grand Slams and is the best in the game. After dropping the fourth set, it wasn't easy to regroup. I had to compose myself and find the necessary energy to win the fifth. I don't know how I managed to do it."

Asked to put winning this year's Wimbledon title into perspective, Djokovic said: "This is the tournament I always dreamed of winning. It's the best tournament in the world, the most valuable one. The first tennis match I ever saw, when I was five-years-old, was Wimbledon. That image has always stuck in my mind. To be able to compete at such a high level, I'm so grateful for this opportunity and to be able to hold this trophy."

Finally, it was time for Djokovic to recognize those who played a role in his victory: "I dedicate it to a few people," he said. "First of all, I would like to dedicate it to my future wife (Jelena Ristic), and our future baby. I'm going to become a father soon. I'm still preparing for that. It's a great joy in life. I would like to dedicate it to my family: my parents, my brother, and all of the family in my team." Djokovic's team included his coach, three-time Wimbledon champion Boris Becker. "Of course, they've sacrificed a lot of their free time and life in order to live the dream and be where I am at this moment. And, last but not least, I would like to dedicate this title to my first coach that taught me all the basics of tennis shots and behavior and everything I know about tennis, Jelena Gencic. She passed away last year. This is for her."

Djokovic lifted the winner's trophy aloft and kissed it. He was grateful for the opportunity to so publicly share a poignant moment. The Wimbledon final was broadcast to over 180 countries around the world.

Off the court, Djokovic called Sunday's Wimbledon victory "the most special Grand Slam final I've played. At the time in my career, for this Grand Slam trophy to arrive is crucial, especially after losing several Grand Slam finals in a row. I started doubting, of course, a little bit. I needed this win a lot."

Looking back on Sunday's championship match with a day's-worth of perspective, one thing is certain. What a treat for tennis fans around the world this year's final provided us with to remember: Five sets of extremely high level of play stretched out over almost four hours -- with lots of resilience and mental and physical fortitude -- was exuded by both athletes. Regardless of whom you wanted to win, you had to admire and appreciate the level of tennis that Djokovic and Federer brought to Centre Court.

No doubt, both players left the Wimbledon grounds with their heads held high.

A postscript: Four days after winning his second Wimbledon title, Novak Djokovic married his long-time girlfriend, Jelena Ristic, in the grounds of Montenegro's Aman Sveti Stefan resort.

Photos courtesy AELTC/Google Images. 

Tuesday, August 6, 2013

March: Transforming an American civil rights icon into a geek celebrity


John Lewis rose from the humble beginnings of growing up poor on an Alabama sharecropper's farm to become a national leader of the American Civil Rights Movement and, later, a conscience of the Congress. He has lived a life committed to justice and nonviolence.

Now, imagine this same American civil rights icon and admired politician transforming into a geek celebrity. When he's not being the dean of the Georgia congressional delegation, Lewis has shown he's just as comfortable being surrounded by librarians and the Comic-Con crowd as he is being around politicians on Capitol Hill.

March, a graphic novel
trilogy by John Lewis
Lewis has written a graphic novel trilogy, March, and the first book in this series of three will be published next week by Top Shelf Productions. It's a remarkable and vividly-told memoir of his lifelong struggle for civil and human rights.

Book One illustrates Lewis' life as an African-American boy in rural Alabama, his life-changing meeting with Martin Luther King, Jr., and the birth of the Nashville Student Movement, and their battle to tear down Jim Crow segregation through nonviolent lunch counter sit-ins. Lewis' leadership in the 1965 march from Selma to Montgomery, Ala. is relived in March, and we learn what happened and how it happened. (Eight days after the "Bloody Sunday" protest, former President Lyndon Johnson sent the Voting Rights Act to Congress.)

Lewis collaborated with writer and congressional aide Andrew Aydin and award-winning cartoon artist Nate Powell on March. Aydin adapted the strong narrative of Lewis' story to the graphic page and Powell richly illustrated it all in black and white. As a student, Lewis was inspired by the 1958 comic book Martin Luther King and the Montgomery Story. So, it should come as no surprise that Lewis would turn to the graphic novel format in which to provide another story about the American civil rights movement.

Now, everyone from CNN to Comedy Central is lined up to interview Lewis, the only sitting member of Congress to write a comic book, in the coming days. (He is booked to appear on Comedy Central's The Colbert Report on Aug. 13 to promote March.)

March has generated good reviews and drawn universal praise in advance of its Aug. 13 release.

"Congressman John Lewis has been a resounding moral voice in the quest for equality for more than 50 years, and I'm so pleased that he is sharing his memories of the Civil Rights Movement with America's young leaders," wrote President Bill Clinton on the book's back cover, in praise of March. "In March, he brings a whole new generation with him across the Edmund Pettus Bridge, from a past of clenched fists into a future of outstretched hands."

As a young activist, Lewis once stood along side Dr. Martin Luther King, Jr., during the "March on Washington" in the early 1960s and delivered a keynote speech at the march. As chairman of the Student Nonviolent Coordinating Committee (SNCC) during its most productive years, Lewis was one of the "Big Six" leaders in the American Civil Rights Movement and the young upstart played a key role in the struggle to end legalized racial discrimination and segregation. Lewis was the youngest speaker at the March on Washington for Jobs and Freedom rally 50 years ago (its golden anniversary is Aug. 28) and, sadly, is the only remaining speaker of the event alive today.

Now age 73, Lewis has served as a Democratic member of the U.S. House of Representatives since 1987, where he represents the 5th district of Georgia. In his distinguished career, Lewis has received the Presidential Medal of Freedom from Barrack Obama, the first African-American President.

Rep. John Lewis signing March
at the American Library Association
summer conference in Chicago.
In June, at the American Library Association national conference in Chicago, I was fortunate enough to meet Lewis (I was third in line) and receive a signed "advance look" copy of March. (At the Comic-Con pop culture convention in San Diego last month, I learned, lines for Lewis' appearance were so overwhelming that fire marshals almost shut the event down.)

After signing my copy of March, Lewis extended his hand to shake mine. I thanked him for his lifelong dedication to civil rights and public service. I'm sure he hears this kind of praise all the time from his constituents and admirers. Nevertheless, he seemed appreciative of my words and thoughts -- and my interest in his book. Lewis looked me straight in the eye, smiled enthusiastically, and wished me well.

On this summer Sunday afternoon, it was too good an opportunity to not make the effort to be there for John Lewis and, personally, say "thank you" for his struggle of a lifetime to build a beloved community.

Photograph of Rep. John Lewis by Michael Dickens (copyright 2013). 
Image of March courtesy of Top Shelf Productions.